10.00-10.45   Christine de Smedt, Mårten Spångberg: "USP. (Unique Selling Point)"     When you've come to the word three, you have three million - it's the same thing as three. Marcel Duchamp Duchamp argues, One can already wonder if the one that splits himself into two is able to understand himself. The two viewers who face each other, or who succeed each other at the peepholes, we admit that they can look at each other seeing, but since they can't hear hearing it is out of the question that they hear one another. The reconciliation takes place, if it takes place, between the individual viewer and the object, but not between the viewers. In other words, consensus is not necessary to transform the crowd into a public. And since the work disappears behind the horizon, and since it basically shows nothing but the fetish where all gazes are trapped, the number of the crowd is raised to the power of the number that defines the encounter of the viewer with himself or with the Other: 3²=9. Consequently the crowd looking at itself seeing, and not hearing itself hearing or the Other: 9 x 9. Unique Selling Point is a lecture/performance reflecting the work of 9 x 9 but in the most intimate format of a crowd or mass: the duo. The presentation inspects a number of different organisations of mass, crowd and the collective body from a choreographic point of view, bring itself and the viewer on trajectories of observations out of the corner of the eye. "Without a USP You're Dead. So Create One Now And Watch Your Sales Rocket!" Competition. Oh dear! Unfortunately this aggravating obstacle keeps getting in the way of our first million. Or perhaps in your case your second. But with so many people selling almost identical products, it's often difficult to tell the difference. So how do you persuade your prospect to buy yours, and not one of the dozens of others so readily available? Obviously you have to stand out from the crowd. If you're competing in a crowded marketplace you must at least appear different. How? You've obviously seen the answer in the headline. You have to isolate your product's Unique Selling Point and THRUST IT at him. If you don't, you're dead in the water. http://www.usp.com Christine de Smedt, Tänzerin und Choreographin, zunächst Studium der Kriminologie in Leuven, währenddessen zahlreiche Tanzworkshops in Belgien und andernorts, stark beeinflußt durch Min Tanaka, Elaine Summers und die Alexandertechnik. In den letzten Jahren verstärkte Zusammenarbeit mit David Hernandez und Meg Stuart, seit 1990 Mitglied von Les Ballets C. de la B., seit 2000 arbeitet sie an ihrem Projekt 9x9, das von Masse und Multiplizität handelt. Mårten Spångberg, Performer, Dramaturg, Kritiker. Studierte Musik-, Theater und Tanzwissenschaften sowie Ästhetik an der Universität von Uppsala, Initiator und Koordinator des Panacea Festivals in Stockholm, seit 1998 Performances, zahlreiche Vorträge und Veröffentlichungen, Gastprofessor an der Universität Gießen Institut für angewandte Theaterwissenschaften im Frühjahr 2000, Dramaturg des Projektes 9x9.